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It's a priority for us to connect, engage and share information with you - our community - about the Town programs and services that matter most to you.
That's why, in May 2022, we conducted a Communications Survey to learn more about what communications channels (website, social media, signage, newspaper ads, etc.) you use to get information from the Town regarding municipal programs and services.
Thank you to the more than 1,400 people who visited this project page to learn more and nearly 850 visitors took the time to engage in the process and complete our survey. Your feedback will help us to serve you better and keep you informed on the Town information that matters to you.
What we heard
Here are some highlights of what we heard through the Communications Survey:
Overall
An average of 90% of participants indicated information being shared through ALL channels is either informative or very informative
98% of participants selected digital channels as the top way they receive Town news and information (Top three: eNews at 47%, whitby.ca at 28%, and social media at 23%)
Of the Town’s current social media channels, the majority of participants follow Facebook as the best way to get Town news
Nearly one-third of participants have engaged with us here on ConnectWhitby.ca (36%) since the platform launched in 2020
Participants are visiting whitby.ca as a key source of information (62% have searched for something on the website this past year)
The use of print to receive information is declining (examples: only 11% of participants read The Whitby Perspective; only 12% of participants read the weekly advertisement in the local paper, known as the Town Page)
59% of participants listen to local radio stations
Related to inclusive and accessible communications:
10% of participants identified themselves as having a disability, noting the following as the best ways the Town can create more inclusive communications:
larger font
converting plain-text emails to HTML emails
simplified language
98% of participants indicated they prefer to receive information in English (followed by French, Tamil and Urdu)
Note: looking for online content in a language other than English? Whitby.ca has a 'translate' function along the blue bar at the top of every webpage that may help!
Listening and Learning
Great news, Whitby! Over the past several months, the Town has made a number of changes to help improve the channels through which we connect and engage with our community. Some of these changes that respond to the feedback received through the Communications Survey include:
a more simplified user experience on whitby.ca – improved search function and navigation, enabled translation, and increased digital Accessibility for Ontarians with Disabilities (AODA)-complaint forms
the use of photos over text-based images
video captions
simplified language and calls-to-action
overall accessibility improvements
What's next
Your feedback will continue to impact future communications efforts and plans to connect, engage, and share information with you - our community - about the Town programs and services that matter most to you. Stay tuned for additional opportunities to share your feedback with us!
It's a priority for us to connect, engage and share information with you - our community - about the Town programs and services that matter most to you.
That's why, in May 2022, we conducted a Communications Survey to learn more about what communications channels (website, social media, signage, newspaper ads, etc.) you use to get information from the Town regarding municipal programs and services.
Thank you to the more than 1,400 people who visited this project page to learn more and nearly 850 visitors took the time to engage in the process and complete our survey. Your feedback will help us to serve you better and keep you informed on the Town information that matters to you.
What we heard
Here are some highlights of what we heard through the Communications Survey:
Overall
An average of 90% of participants indicated information being shared through ALL channels is either informative or very informative
98% of participants selected digital channels as the top way they receive Town news and information (Top three: eNews at 47%, whitby.ca at 28%, and social media at 23%)
Of the Town’s current social media channels, the majority of participants follow Facebook as the best way to get Town news
Nearly one-third of participants have engaged with us here on ConnectWhitby.ca (36%) since the platform launched in 2020
Participants are visiting whitby.ca as a key source of information (62% have searched for something on the website this past year)
The use of print to receive information is declining (examples: only 11% of participants read The Whitby Perspective; only 12% of participants read the weekly advertisement in the local paper, known as the Town Page)
59% of participants listen to local radio stations
Related to inclusive and accessible communications:
10% of participants identified themselves as having a disability, noting the following as the best ways the Town can create more inclusive communications:
larger font
converting plain-text emails to HTML emails
simplified language
98% of participants indicated they prefer to receive information in English (followed by French, Tamil and Urdu)
Note: looking for online content in a language other than English? Whitby.ca has a 'translate' function along the blue bar at the top of every webpage that may help!
Listening and Learning
Great news, Whitby! Over the past several months, the Town has made a number of changes to help improve the channels through which we connect and engage with our community. Some of these changes that respond to the feedback received through the Communications Survey include:
a more simplified user experience on whitby.ca – improved search function and navigation, enabled translation, and increased digital Accessibility for Ontarians with Disabilities (AODA)-complaint forms
the use of photos over text-based images
video captions
simplified language and calls-to-action
overall accessibility improvements
What's next
Your feedback will continue to impact future communications efforts and plans to connect, engage, and share information with you - our community - about the Town programs and services that matter most to you. Stay tuned for additional opportunities to share your feedback with us!
Note: Before starting the survey, please make sure that your browser and device are updated with the latest software.
Thank you for taking part in the Town of Whitby’s Communications Survey.
It’s a priority for us to remain active, engaged and connected with you - our community - to help serve you better. Your feedback will help us learn more about what communications channels (website, social media, signage, newspaper ads, etc.) you use to get information from the Town regarding the municipal programs and services that matter to you.
