What is a tourism strategy?

    A tourism strategy will examine and provide clear direction as to how Whitby’s unique tourism opportunities and businesses can contribute to our Town's economic development and growth by offering experiences for visitors and residents alike. 

    Why does the Town need a tourism strategy?

    The development of a tourism strategy supports the Town’s economic development initiatives and will provide relevant, usable, and achievable action items to enhance and elevate tourism in Whitby.

    The Strategy will provide direction and goals to support and highlight local businesses, attractions, culture and tourism.