What is a Special Events Strategy?
For Whitby, the Special Events Strategy is a three year strategy and action plan that will accurately capture the opportunities within the community and provide the Town with strategic directions and actions which will serve to strengthen the planning, delivery and permitting of vibrant, innovative events and festivals in our community. In addition, the Strategy will shape the Town’s collective approach to events and ensure they have a positive benefit on the wider local community.
Why does the Town of Whitby need a Special Events Strategy?
The COVID-19 pandemic has impacted the events industry like never before with the closure of venues, galleries, events, festivals, conferences, theatres, seasons, and gigs for quite some time. However, as municipalities look to rebuild their economies during and post-COVID, culture and events are viewed as an essential service in recovery. Re-imaging and re-envisioning Town events and partnerships is extremely important
The Special Events Strategy will be a relevant, usable, collaborative and implementable plan that will have achievable action items to enhance, diversify and elevate events in Whitby.