Roebuck Street Placemaking Project


This project is supported by the My Main Street program, the Canadian Urban Institute, and the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).




Roebuck Street Road Mural & Concrete Barriers Call for Artists 2025

The Town of Whitby is seeking local artists to support an upcoming placemaking project in Downtown Brooklin. The Town will be closing Roebuck Street from June to mid-September 2025 to enhance this outdoor space with the inclusion of planters, Muskoka Chairs, picnic tables, corn hole boards, and a foosball table creating an extension of Grass Park.

This Call for Artists is open to Whitby artists only. Applications are due March 31 at 11:59 p.m.

Theme

The Theme for this year’s project is “Going Green” (Eco-friendly).

Call for Opportunities

1. Creation of a Road Mural painted along Roebuck Street.

2. Painting of Concrete Barriers (at Baldwin Street / Cassels Road) - three (3) opportunities.

Artists are invited to apply online starting March 7 until March 31.

Estimated Project Timeline

  • March 7 – Call for Artists Opens
  • March 31 – Call for Artists Closes
  • April – Submissions reviewed by Jury Panel
  • May 9 – Project Awarded
  • June 2 to 15 - Artists painting Road Mural and Concrete Barriers

Judging Criteria

The artwork will be evaluated by a Jury Panel based on the following criteria:

  • Overall artistic merit
  • How the proposed design reflects the theme ‘Going Green’ (Eco-friendly)
  • Family and/or community friendly
  • Innovative, creative and inclusive
  • Interactive component (for road mural only)

Financial Details

The Town will provide the chosen artist with a $2,000 honorarium for the Road Mural and a $1,000 honorarium for each artist painting the Concrete Barriers. The artist will be required to source materials (i.e. paint, paint brushes etc.). The cost of materials will be paid for by the Town of Whitby.

Questions

Thank you in advance for your application. If you have any questions throughout the application process, please contact publicart@whitby.ca.


2024 Road Mural "Field to Fork"

The Town of Whitby congratulates artist Chrrie @kingchrrie for their work on this year's Roebuck Street Road Mural!

Chrrie's whimsical artwork was selected as the design was a great fit for the space, thoughtful in presentation, the interactive elements were great for all ages and the 'Brooklin' community identity is evident throughout the mural. Chrrie has created such a wonderful design that was enjoyed by many all summer long ~ congratulations!

2024 Roebuck Street Road Mural


2023 Artists

Thank you to all artists who submitted a design for the 2023 Road Mural and Concrete Barrier project. The Town received 32 submissions and the Jury was overwhelmed by the local talent!

The winning designs are:

Road Mural Artist

Amanda Cannella

I wanted my mural to be a bright and vivid composition highlighting the history of Brooklin as well as community spaces that proved important in my formative years. The mural also incorporates some interactive elements to further encourage activity during community gatherings on Roebuck Street this Summer.


Concrete Barrier Artists

Carey Howard

My designs are about the land that connects us. Honouring the farmland with the sun rising over it and Lynde Creek that flows through all of Whitby. At the end of the day, we are ‘Glad You’re Here’!

Chrrie Carley

My piece for Brooklin's Placemaking Project focuses on highlighting the incredible small, local businesses that keep the city lively. Through my hardworking flower friends, I pay tribute to the amazing people that dedicate themselves to the time, work and wonderment that it takes to create true community.

Image of Chrrie's concrete barrier

Lesley Kelz

Located in the heart of Brooklin, this mural is a symphony of multi-colour stripes and curves intertwining, representing the diversity, unity, and connections of our community. Hands fist bumping symbolize solidarity and support, while peace signs remind us of our shared desire for harmony. Waves and clasped hands serve as gentle reminders that we are stronger together, fostering a sense of connection and belonging for all who pass by.


Image of Lesley with her concrete barrier design


Congratulations

Thank you to those who participated in the 2022 Roebuck Street Placemaking Survey. The results indicated overwhelming support for the project with the majority of respondents enjoying the space.



This project is supported by the My Main Street program, the Canadian Urban Institute, and the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).




Roebuck Street Road Mural & Concrete Barriers Call for Artists 2025

The Town of Whitby is seeking local artists to support an upcoming placemaking project in Downtown Brooklin. The Town will be closing Roebuck Street from June to mid-September 2025 to enhance this outdoor space with the inclusion of planters, Muskoka Chairs, picnic tables, corn hole boards, and a foosball table creating an extension of Grass Park.

This Call for Artists is open to Whitby artists only. Applications are due March 31 at 11:59 p.m.

Theme

The Theme for this year’s project is “Going Green” (Eco-friendly).

Call for Opportunities

1. Creation of a Road Mural painted along Roebuck Street.

2. Painting of Concrete Barriers (at Baldwin Street / Cassels Road) - three (3) opportunities.

Artists are invited to apply online starting March 7 until March 31.

Estimated Project Timeline

  • March 7 – Call for Artists Opens
  • March 31 – Call for Artists Closes
  • April – Submissions reviewed by Jury Panel
  • May 9 – Project Awarded
  • June 2 to 15 - Artists painting Road Mural and Concrete Barriers

Judging Criteria

The artwork will be evaluated by a Jury Panel based on the following criteria:

  • Overall artistic merit
  • How the proposed design reflects the theme ‘Going Green’ (Eco-friendly)
  • Family and/or community friendly
  • Innovative, creative and inclusive
  • Interactive component (for road mural only)

Financial Details

The Town will provide the chosen artist with a $2,000 honorarium for the Road Mural and a $1,000 honorarium for each artist painting the Concrete Barriers. The artist will be required to source materials (i.e. paint, paint brushes etc.). The cost of materials will be paid for by the Town of Whitby.

Questions

Thank you in advance for your application. If you have any questions throughout the application process, please contact publicart@whitby.ca.


2024 Road Mural "Field to Fork"

The Town of Whitby congratulates artist Chrrie @kingchrrie for their work on this year's Roebuck Street Road Mural!

Chrrie's whimsical artwork was selected as the design was a great fit for the space, thoughtful in presentation, the interactive elements were great for all ages and the 'Brooklin' community identity is evident throughout the mural. Chrrie has created such a wonderful design that was enjoyed by many all summer long ~ congratulations!

2024 Roebuck Street Road Mural


2023 Artists

Thank you to all artists who submitted a design for the 2023 Road Mural and Concrete Barrier project. The Town received 32 submissions and the Jury was overwhelmed by the local talent!

The winning designs are:

Road Mural Artist

Amanda Cannella

I wanted my mural to be a bright and vivid composition highlighting the history of Brooklin as well as community spaces that proved important in my formative years. The mural also incorporates some interactive elements to further encourage activity during community gatherings on Roebuck Street this Summer.


Concrete Barrier Artists

Carey Howard

My designs are about the land that connects us. Honouring the farmland with the sun rising over it and Lynde Creek that flows through all of Whitby. At the end of the day, we are ‘Glad You’re Here’!

Chrrie Carley

My piece for Brooklin's Placemaking Project focuses on highlighting the incredible small, local businesses that keep the city lively. Through my hardworking flower friends, I pay tribute to the amazing people that dedicate themselves to the time, work and wonderment that it takes to create true community.

Image of Chrrie's concrete barrier

Lesley Kelz

Located in the heart of Brooklin, this mural is a symphony of multi-colour stripes and curves intertwining, representing the diversity, unity, and connections of our community. Hands fist bumping symbolize solidarity and support, while peace signs remind us of our shared desire for harmony. Waves and clasped hands serve as gentle reminders that we are stronger together, fostering a sense of connection and belonging for all who pass by.


Image of Lesley with her concrete barrier design


Congratulations

Thank you to those who participated in the 2022 Roebuck Street Placemaking Survey. The results indicated overwhelming support for the project with the majority of respondents enjoying the space.


  • CLOSED: This survey has concluded.

    Roebuck Street survey

    From July 25 to September 30, Roebuck Street, located in Downtown Brooklin will be temporarily closed to cars and open for pedestrian use. As this is a pilot project, we want to hear from you about how you like the space. Please take a minute to answer the questions below.
     

Page last updated: 03 Mar 2025, 01:40 PM