Roebuck Street Placemaking Project
Call for Artists - Roebuck Street 2024 Road Mural "Field to Fork"
The Town of Whitby is seeking a local artist to support an upcoming placemaking project in Downtown Brooklin.
Roebuck Street will be closed from June to mid-September to be used as a community gathering space featuring Muskoka Chairs, planters and picnic tables, creating an extension of Grass Park. The goal of this project is to provide additional opportunities for residents and visitors to connect and enjoy events, celebrations and more. Additionally, the project aims to support area businesses by attracting more people to shop in and enjoy Downtown Brooklin.
As part of the project and to raise the profile of Whitby's artists community and the importance of public art in urban areas, Whitby is seeking dynamic impactful ideas for the creation of a new road mural for 2024!
Entry Details
1. This year’s theme is “Field to Fork” (Agri-culinary).
2. The road mural will be painted on an asphalt surface and should be large enough in size to cover an area of approximately 3.5 m x 30 m (11 ½ feet x 98 feet).
3. The road mural shall include an interactive component (i.e. seek and find, maze, riddles etc) that is suitable for all ages.
Application Requirements
Artists are invited to apply online starting March 6, 2024 until March 22, 2024. In your application, include:
- A three-sentence biography.
- Website links/photos of past work (minimum 3).
- A preliminary design proposal showcasing the theme of “Field to Fork” (Agri-culinary).
- The Call for Artists is open to Whitby/Brooklin artists only.
The Town of Whitby will select the top three artists to move forward to creating a Final Concept Design Sketch.
The selected artist will be required to paint their design in early June after the road has been closed. Artwork must be completed by June 14, 2024.
Estimated Project Timeline
March 6 – Application Period Opens
March 22 – Application Closes
Late March / Early April – Submissions Reviewed
April 5 – Top 3 Finalists Chosen to Submit Final Concept Design Sketch for Road Mural
April 19 – Final Concept Design Sketch Due
Late April / Early May – Final Concept Design Sketches Reviewed by Jury Panel
May 10 – Winning Design Awarded
June 3 – 14 – Artist Painting Road Mural
2023 Artists
Thank you to all artists who submitted a design for last year's Road Mural and Concrete Barrier project. The Town received 32 submissions and the Jury was overwhelmed by the local talent!
The winning designs are:
Road Mural Artist
Amanda Cannella -
I wanted my mural to be a bright and vivid composition highlighting the history of Brooklin as well as community spaces that proved important in my formative years. The mural also incorporates some interactive elements to further encourage activity during community gatherings on Roebuck Street this Summer.
Concrete Barrier Artists
Carey Howard -
My designs are about the land that connects us. Honouring the farmland with the sun rising over it and Lynde Creek that flows through all of Whitby. At the end of the day, we are ‘Glad You’re Here’!
Chrrie Carley
My piece for Brooklin's Placemaking Project focuses on highlighting the incredible small, local businesses that keep the city lively. Through my hardworking flower friends, I pay tribute to the amazing people that dedicate themselves to the time, work and wonderment that it takes to create true community.
Lesley Kelz
Located in the heart of Brooklin, this mural is a symphony of multi-colour stripes and curves intertwining, representing the diversity, unity, and connections of our community. Hands fist bumping symbolize solidarity and support, while peace signs remind us of our shared desire for harmony. Waves and clasped hands serve as gentle reminders that we are stronger together, fostering a sense of connection and belonging for all who pass by.
Congratulations
Thank you to those who participated in the Roebuck Street Placemaking Survey last year! The results indicated overwhelming support for the project with the majority of respondents enjoying the space.
